Spinach Farms is a Cannabis company based in Toronto. In collaboration with Leo Burnett, the WARN team created the “Mind. Blown.” campaign. The art direction was simple and copy driven, which was inspired by the tight regulations around marketing cannabis in Canada. 

The copy revolved around the concept of “high thoughts”, which was material developed from the thought process while using the product. It aims to appeal to those who are not using the product and even more so to those who are.