SeaDoo is the leading PWC company. They are looking to grow their social media presence and brand loyalty. To achieve this, the plan is to make their brand into a lifestyle brand. SeaDoo is selling not just PWC's, but a lifestyle that encourages people to live the SeaDoo life. 

 

The big idea for the campaign is "Believe you can ride the waves". The creatives have the fun and bright colors of SeaDoo. They are focused on featuring the fans of SeaDoo and lifestyle influencers.