Heluva Good! Dip was looking for a refreshing campaign to showcase their new flavors. The big idea, “You know it’s a heluva good dip when _______”, aims to put the brand’s name into someone’s thought process from store to home. 

The visuals make use of bold copy and bold colors. This combination of visuals is a good representation of the brand’s personality. Complementary colors are chosen to display each flavor from the Heluva Good! line of dips. The product was used to display the logo and reflect the unique dip flavor, which is placed with quality photography of fresh ingredients.