Foodland Ontario wants people to buy fruits and vegetables from local farmers. The target audience is 20-50-year-old female and males from Ontario. The idea is to get people to buy local.

 

The big idea for the campaign is #LOCOFORLOCAL. The creatives have the executional mandatory of high quality food photography,

however there will be a fun twist to it. With graffiti style art, the food will be personified in order to create more of an appeal to the audience.