This campaign created for Coffee Time revolves around the concept: “Time to stop time.” In an effort to go against the grain of fast-service coffee shops, this campaign aims to promote the true Coffee Time experience. 

Inspired by losing track of time in a coffee shop, the visuals are of doodles. These sketches represent the creation of a world outside of the real world with real problems and real time. When one is relaxing in a coffee shop, they lose track of time and make something out of passion—whether it be a doodle, poem, or a unique idea.